I do not fit neatly into one discipline.
Ideate
Turn complexity into direction.
Research / IA / Product Thinking
Design
Give the idea a system.
UI / UX / Design Systems
Develop
Build it for real.
Frontend / Component Architecture
Deliver
Carry it across the line.
Leadership / Delivery / Quality
Different disciplines.One continuous thread.
01 / Proof of Work
Helmet Ready
Weather changes along the way. Your forecast should too.
Know what to expect before you ride. Helmet Ready brings route timing and forecast conditions together in one pre-ride overview for motorcycle journeys.
It is a live Planning Aid for Pre-Ride Weather Planning—not navigation, safety approval, or an AI product.
The Weekend Ride Problem
Weather changes along the way. Your forecast should too.
Planning a weekend ride meant comparing a route with separate forecasts and guessing which conditions applied along the journey. That gap defined the problem Helmet Ready would address.
- Product Strategy
- Product Design
- UI/UX
- Systems Design
- Next.js
- TypeScript
- Testing
- AI-Assisted Development
02 / Proof of Work
Signal
Consistency has to survive the handoff.
From Figma foundations to reusable React components, documented, tested, and delivered through Storybook.
Decision With Intent
A decision is only useful if it survives the next step.
Signal starts in Figma and carries its visual decisions into a shared language. Color, typography, spacing, and radius give the interface a consistent foundation.
- Product Design
- Design System
- Figma
- Storybook
03 / Proof of Work
Relay
A system changes when components become an interface.
Relay puts Signal into a realistic campaign-management interface.
Dense workflows, responsive layouts, interaction, and validation show how the system behaves beyond isolated examples.
System → Interface
Components are only the beginning.
Relay combines Signal’s components and patterns into a complete campaign-management interface, testing how the system handles hierarchy, density, and composition.
- Product UI
- Responsive Design
- React
- TypeScript
- Vitest
- Storybook
- Playwright
- Accessibility
04 / Proof of Work
Revu
Continuous context. Better conversations.
Revu explores a continuous, context-rich approach to performance reviews.
Requirements
I start by understanding what the product needs to make possible.
I worked through the review process, the people involved, and the different employee and manager perspectives before deciding how the interface should behave.
- Product Design
- UI/UX
- Figma
- Responsive Web App
03 / How I Work
25+ years across design, engineering, and leadership.
The space between disciplines is where I do my best work.
I’m Bert. I work across product design, frontend engineering, and team leadership, from shaping the idea to building the interface and helping teams deliver it.
Design systems connect my design and engineering practice. AI helps me explore and build faster, while judgment, validation, and responsibility stay with me.
- Product Design
- UI/UX
- Design Systems
- Component Architecture
- Frontend Engineering
- Team Leadership
- Agile Delivery
- AI-assisted Development
04 / Start a Conversation
What are you trying to make?
Bring me the idea, the problem, or the thing that isn’t working yet.
Let’s Build Something That Ships →